Libernovo research and brand partnership
From user insights to the main stage - tell a product story people can feel.
Objective
Identify the most effective ways to connect with LiberNovo consumers and engage them through live demonstrations and speaking engagements.
Our service
In-person interview, live event demo, keynote speech, panel discussion
LiberNovo partnered with Ubinsights to better understand how to communicate their product to U.S. consumers and industry audiences.
Through user research, we helped the team clarify their core value proposition and identify the most effective way to talk about the product and its benefits.
Based on these insights, we worked closely with the LiberNovo team to translate research into clear messaging and event storytelling.
Our work included:
- User research to uncover what resonates most with potential customers
- Value proposition and messaging refinement to better communicate the product’s benefits
- Event narrative development for major industry events, including NeoCon and the San Francisco AI Summit
- On-site event support to help introduce the product and engage attendees
- Keynote development and delivery, crafting the founder story and presenting it on stage
- Panel development and moderation, creating and delivering a discussion on wellbeing and the future of work
The result was a clearer and more compelling way for LiberNovo to introduce their product, communicate its value, and position the brand within the broader conversation around wellbeing.
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